Frequently Asked Questions


What is Touchdowns Against Cancer?


Touchdowns Against Cancer is a national program created in partnership between MaxPreps, Pledge It and St. Jude Children’s Research Hospital. In support of Childhood Cancer Awareness Month, this first-of-its-kind high school football program aims to unify teams across the country for a common cause: defeating childhood cancer. Every touchdown scored between September 14 – 30 will directly benefit St. Jude and the fight against childhood cancer.


Varsity high school football teams can participate in this unique opportunity by launching Pledge It fundraisers supporting St. Jude. Fans can pledge a donation toward every touchdown their team scores during the last three weeks in September. Teams, conferences, and states will compete to see whose touchdowns raise the most in the fight against childhood cancer!


What organizations are operating Touchdowns Against Cancer?


Touchdowns Against Cancer is a program created in partnership between MaxPreps, Pledge It and St. Jude Children’s Research Hospital.


MaxPreps is America’s source for high school sports, dedicated to covering every team, every game and every player. MaxPreps partners with nearly 100,000 coaches throughout America. Visit to follow your favorite high school team.


Pledge It is the leading sports fundraising website, empowering athletes to raise money for their team or charity through their gameday performance. Pledge It is powering the team fundraising pages for Touchdowns Against Cancer. Visit to learn how your team can raise funds with Pledge It this season.


St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The mission of St. Jude is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay. St. Jude is a registered 501c3 non-profit organization. Visit to learn more.


How does Touchdowns Against Cancer work?


Touchdowns Against Cancer empowers high school football teams to raise money to fight childhood cancer, by simply playing the game! Varsity teams can participate in three easy steps:

  1. Coaches can sign-up and create their campaign on
  2. Coaches and players share their team’s page with their community, asking fans to pledge a donation for every touchdown the team scores from September 14 – 30.
  3. Fans pledge online via the team page, teams score TDs and money is raised for St. Jude!


Who can participate in Touchdowns Against Cancer?


Everyone! While only varsity high school football teams can create team fundraising pages, everyone in the community can participate in their team’s campaign by spreading the message on social media and collecting pledges. Individuals, students organizations, parents and anyone else supporting the team can create their own individual profiles within their football team’s page. The top “Fundraisers” are displayed on the leaderboard on your team page.


I am a high school coach. How can I sign up?


Coaches can create and launch their campaign by going to and clicking on the “Activate Your Team” button.


What is the timeline for Touchdowns Against Cancer?


Coaches can create and launch their campaign by going to and clicking on the “Activate Your Team” button. While pledges can be collected any time after your campaign is launched, the recommended time to start promoting your campaign to your community is September 1st (two week before the program’s first game). Games played between September 14th and 30th will count toward your Touchdowns Against Cancer campaign total.


How do I promote my team’s Touchdowns Against Cancer campaign?


We’ve put together some fundraising tips and best practices to ensure your campaign maximizes its earning potential. Be sure to set aside time to read each section. These tips are designed to help you promote your campaign, turn casual fans into excited supporters, and ultimately maximize how much money you raise for St. Jude Children’s Research Hospital. To view the complete guide, click here.


How do I enter my team’s touchdowns scored to our campaign?


Coaches must enter their game stats to their MaxPreps team page. The number of touchdowns scored will be automatically populated to your team’s Pledge It campaign once you enter your stats on MaxPreps.


Will I be penalized if my campaign doesn’t reach its goal?


No. You will never be penalized for not reaching your fundraising goal. St. Jude will receive the money you raise during your fundraising campaign, regardless if you hit your fundraising goal.


I am a parent. How does my school’s team get involved? 


Your school’s varsity football coach can visit to sign-up and launch their campaign.


Who is receiving the funds raised through Touchdowns Against Cancer?


High school football teams across the country are raising money for St. Jude Children’s Research Hospital, a registered 501c3 non-profit organization. St. Jude leads the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude is the only pediatric cancer research center where families never pay for treatments that are not covered by insurance. No child is denied treatment because of a family’s inability to pay.


To learn more about St. Jude, click here.


How much of my donation will go to St. Jude Children’s Research Hospital?


A minimum of 90% of every donation will benefit St. Jude Children’s Research Hospital.


Can I make a one-time flat donation instead of performance pledging?


Yes, you have the option to make either a performance pledge based on touchdowns scored or a one-time flat donation.


Will I receive a receipt for my donation?


Yes, you will receive a receipt for your donation. Receipts are emailed immediately after your credit card is charged. If you are unable to find your email receipt, contact Pledge It customer support at or (888) 847-9854.


When will my credit card be charged?


For performance pledges (pledge per touchdown), your credit card will be charged once at the end of the Touchdowns Against Cancer program. You will receive an invoice via email 48 hours prior to your card being charged, which summarizes the touchdowns scored by your team and your total donation amount.


For one-time flat donations, your credit card will be charged immediately upon your payment confirmation.


Is my donation tax-deductible?


Yes. Your charitable donation to St. Jude is tax-deductible. Your donation receipt will include the I.R.S required information to file your donation as tax-deductible. You should consult your financial planner or tax adviser to determine the exact tax advantages of any gift you are considering.


How do I cancel my pledge?


To cancel your pledge, follow the instructions below:

  1. Sign in to your Pledge It account and click on your team’s fundraising campaign
  2. Click on “Manage Pledge”
  3. Click on “Cancel Pledge” (located toward the top right of your screen)

Pledge amounts can be changed or canceled any time prior to your credit card being charged. If you have any problems or questions, please contact us at


Where can I find the Pledge It Terms of Service?


You can view the Pledge ItTerms of Service here.


Can I use Pledge It to raise funds for my sports program or favorite charity?


Yes! Pledge It empowers teams and athletes to raise money for any cause. Whether you are raising funds for your program or to support the charity of your choice, Pledge It lets teams raise money by simply playing the game. You can create your fundraising campaign today at


Can I contact Pledge It if I have more questions?


Absolutely! Don’t hesitate to reach out to the Pledge It team. If you have any questions about how to create your team’s campaign and ensure your campaign’s success, please contact us at or (888) 847-9854.


Looking for other ways to get involved with St. Jude in your hometown?


Click here for more information.

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